The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Score .9906. Admissions Fax: (301) 447-1658, Independent Study Program
Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. endstream
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Youll be quite surprised at how the elected official mouse makes all the difference with the children. Develop and pre-test materials C. Develop an action planD. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Many edits, however, can be made in real-time and appear almost instantly online. Having clear goals is the foundation for your campaign. 1. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. FEMA IS-29: Public Information Officer Awareness Answers. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. B. What do you want people to know or do after hearing your message? . A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Check off the things you would plan to include in your Go Kit and add other items as you see fit. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Do you know what to do to protect yourself and your family? Media pools are used to restrict access to an area due to space limitations or safety issues. Conduct research to determine which tool is best to meet your agencys needs. Sit on your coat tail to keep your jacket from riding up. With passive voice, the subject is thereceiverof the action. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Keep the subject and verb close together. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. What events nationally and globally are in the news? Proactivity occurs during A. In this lesson youll learn more about creating public awareness campaigns. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The latest information on activities, events, and resources. A. Practice talking in 5-second to 8-second sound bites. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. 18. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Describe the role and function of the PIO. Chris Mrela wrote a dynamite report on this a couple of years ago. A goal that makes you stretch is good. Demonstrating an understanding of media needs and operations. Final Exam for: IS-29.a: Public Information Officer. Its not complicated; its very easy for them, which makes for better reporting. Describe the target audiences for the PIO. Describe the role and function of the Public Information Officer (PIO). hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3
A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. endstream
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<. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. The PIOs primary responsibility to organizational leadership as an advisor is to: A. You cantand dont expect them to stay there all of the time. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. AZ Department of Health Services Directors Blog. Were people prepared for previous incidents? The role of the public information officer A. is strictly dictated by the National Qualification System position task book. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Another way to express your key message B. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. A media pool: Note: Media pools can cause disagreements among the media. %PDF-1.6
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Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. User: 4. Determine who your audience is, what they need to know, and what they already know. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. C. is presented as a bad example of public information management. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Determining hazard impact is a crucial component in emergency planning. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. FEMA does not endorse any non-government Web sites, companies or applications. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. This course can provide a basic understanding of the PIO function for those new to the position. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. nEAH {27(L(
o 5UR\sR%or=uG5($#MJ (2*8T-\< Describe how to have a successful relationship with the news media. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. @8'_= J J0
Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Always connect with the Incident Commander before making any statement to the media. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The message should be: How will you get the message to your audience? Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. It was absolutely the very best thing we could have done. PIOs need to have a thorough understanding of the communities they serve. The Public Information Officer may also perform a key public information-monitoring role. The ability for readers to leave comments in an interactive format is an important part of many blogs. Break your ideas into one subject per sentence. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. (Unit 2), Describe the types of written products used in public information activities. . Many Web sites include a blog as part of the site. (Correct), The report was written by the officer. Consider your resources and your role in ICS. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Public information is a vital function in disaster operations that . The widespread use of social media means you and your organization need to include social media in your communication strategy. Participants will benefit from participating in entry-level incident command system training prior to taking this course. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes.