Many Filipinos use it to gather news and current events. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. YouTube is the most popular, with 94.2% of internet users using the platform. The same convenience works for social commerce sellers. Consumers also love to spend big. LINE is Japan's most popular social media platform. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Get ready to take your marketing to the next level! Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Profit from the additional features of your individual account. . Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Now you know where to reach your customers. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Register in seconds and access exclusive features. Hello folks, and thanks very much for joining us today. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. And, guess what? Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). The Philippines, Singapore, and Vietnam also appear in the global top 15. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. You need a Statista Account for unlimited access. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. However, usage and popularity vary significantly between countries. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? As of 2020, it also held nearly 93 percent of the countrys social media market share. In-depth analysis, benchmarks and shorter spotlights on digital trends. StatCounter. Short Video Content will Dominate Social Media Platforms 1. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. There were 56.85 million social media users in Thailand in January 2022.. Lets dig a bit deeper into the data to find out. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Social media statistics for Thailand in 2022. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Social media has given brands more ways than ever to connect with customers. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Exportable files for easy reading, analysis and sharing. The most popular social media platforms. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. As elsewhere, social media is massively popular across Southeast Asia. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. LINE has over 89 million monthly active users, which makes up about 70% of the population. However, the numbers for South-East Asia are even more impressive. Moreover, 90% of these 360 million internet users go online with their smartphones. Get in touch with us. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Business owners often go where their customers are. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Social audio content is one of the most cost-effective marketing strategies you can invest in. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . QQ has various additional features, including games, music, and a news feed. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Euro Freelancers. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. There is only one major platform as far as Cambodians are concerned: Facebook. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. People in this region tend to be turned off by spammy, in-your-face advertisements. User-generated content is a Powerful Key to Brand Building, 7. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. SNOW is a South Korean messaging and multimedia app. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Proprietary data and over 3,000 third-party sources about the most important topics. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Clicking on the following button will update the content below. You're not alone! As soon as this statistic is updated, you will immediately be notified via e-mail. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. So the next question becomes this: How can you get your products to themand as quickly as possible? If you are an admin, please authenticate by logging in again. Branded Content Draws Bigger Attention, 6. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Fill out the form below to get started. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. The top social commerce platforms in Southeast Asia (by country). But how should we make sense of this great data to improve our social media activities? New White Paper: Game Apps in Japan download for FREE >>. Learn more about how Statista can support your business. But fear not! G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. 01 Mar 2023. Published by S. Ganbold , Jun 30, 2022. We are happy to help. WHATS IN THIS REPORT? Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. The blog Geeks in Cambodia offers pros and cons for this situation. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Turning customers into advocates isnt always easy. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. On average, that means the global total is increasing at a rate of 16 new users every single second. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. And digital content can easily drive impulse purchases. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Buying on social media is all about community and trust. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. There are various popular social media platforms in Asia. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. We also examine user trends among the major international platforms and those in China. 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